8 Most Important Digital Marketing Skills that Employers Value

With these skills, you'll have a competitive edge amongst your peers.

There are some skills that employers admire more than others, whether you’re an aspiring digital marketer or currently working in corporate here is a list of the top eight most important digital marketing skills that employers value.

1. Clickfunnels

Essentially, Clickfunnels is not only a marketing funnel effect of “clicks” that consumers pursue but rather a company that provides an online platform for building high-converting websites and sales funnels. Clickfunnels yield high ROI.

Anyone can become a Clickfunnel specialist by following YouTube tutorials. It takes discipline but it will be worth it. Rather than going through the hassle of hiring someone qualified to run their Clickfunnels, your boss can promote you instead. If you are proficient in Clickfunnels you will be highly valued since Clickfunnels specialists are currently in high demand.

2. Copywriting

Copywriting or the repurposing of content will always be in demand. Copywriting is the art of formulating marketing messages with the objective to persuade people to take a certain action. It’s a form of lead generation marketing, funnelling out the qualified leads.

You can easily become a professional copywriter by taking free online courses in content marketing.  

Employers value this skill in particular since they can reuse existing content and invest less time and resources to come up with new ideas.

A copywriter’s job entails editing existing material to make it more appealing and convincing, while still using emotion to captivate everyone who is exposed to it.

3. Search Engine Optimisation (SEO)

Search engine optimisation (SEO) is primarily the practice of understanding the algorithm of search engines and website analytics and improving a website accordingly through non paid methods.

An SEO specialist will be in charge of auditing a website through regular maintenance and amending any necessary changes. However, you don’t have to be an expert in SEO.

You just need to know the basics to make a good impression on your boss.  You will add value to anyone’s business with that skill. 

4. Excellent communication and teamwork

This skill is often underestimated, but in reality, no matter where you go or work, you will be required to communicate effectively and work with other people.

Employers value people that can communicate effectively and work harmoniously in a team.

They especially favour the people that can work in collaboration to resolve any disputes without the supervisor having to intervene. 

Digital marketers constantly have to be able to communicate their vision with others.

Getting everyone on the same page is easier said than done. It takes continuous communication between people. You can improve your skill in communication and teamwork by taking workshops and attending relevant webinars on LinkedIn. 

5. Leadership

Leadership is the ability to identify the strengths of individuals and inspiring them to become great.  It is also to be able to work independently and take initiative.

In any business leadership is an admirable skill, but particularly as a digital marketer – you have to have a voice on behalf of everyone and stand for something, inspiring others around you in the process. Leadership is not about authority is about empowering people for greatness.

You will be highly valued if your employer or supervisor does not have to spoon-feed you. As an aspiring digital marketer, it is always recommended to take lead once in a while. 

Creating a strong personal brand. This skill is acquired over time and through experience. To be a great leader is to listen. Listen to people’s needs and help them.

Set an example by always doing the right thing. You can improve your Leadership skills by reading self-improvement leadership books and applying it to your life.

6. Being creative and strategic

If you are equipped with the skills to think both strategically and creatively, you can conquer the online marketing world and be an A-list digital marketer.  These skills will allow you to produce top-notch marketing campaigns. 

Not everyone is equally creative and strategically at the same time, but a little bit of both can go a long way. These skills can be acquired through practice and hard work.

But the emphasis is on practice. Solving problems, being resourceful and finding new perspectives to look at things will make you more creative.

Challenging yourself to become a better organised and efficient person will make you a better strategic thinker. It takes a team to assist you in your quest to become a well-rounded individual and valued employee. Engage with like-minded people as much as possible. 

7. Tech-savvy

It goes without saying that if you want to work as a digital marketer, you must be tech-savvy. You will always be required to use certain tools and devices to complete work.

To be well-versed in or skilled in the use of modern technology, especially computers will always count in your favour. 

You can develop this skill by watching YouTube tutorials to familiarise yourself with the specific software that your current team use, as well as becoming more computer-literate.

The more you use a computer on a daily basis the easier it will be for you to understand how modern tech works. 

8. Data analysis

Cleaning, transforming and modelling data to discover useful insights for businesses to formulate new strategies and make decisions is known as data analysis.

As a general digital marketer, you will be asked to create and run campaigns. In order to do so successfully, you should be able to analyse analytics and interpret data correctly, especially when tasked with A/B testing.

If you can derive valuable insights from data, your boss will not only appreciate you but you will also be a significant asset to the business in general. 

Digital marketing is very broad and if you familiarize yourself with the top eight most important skills that employers value, your worth as an employee will increase. By obtaining these skills you might be promoted or have a competitive edge amongst your peers when applying for a job.

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Laurisca van Rhyn
Laurisca van Rhyn
Laurisca is a Digital Marketing Graduate, with over a year of experience as a Junior Digital Marketer and 3 years as a Freelance Digital Marketer working with international and global companies.




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